Winning on Facebook

Facebook, and all of social media for that matter, is constantly changing so how do you stay ahead of game!  Well I don’t claim to have all the answers but these top tips may help in the next coming months as Facebook rolls out its biggest change to date when it introduces The Explore Feed.

Winning on Facebook in 2017

7 Top Tips for Winning on Facebook

1. Video – This is latest medium that is gaining more and more momentum​. This will really ensure you are winning on Facebook as they love it and if you can upload directly,  even better.
2. Facebook Live – This is essentially video as well but filmed live and directly on to Facebook. Again Facebook love this and are continually encouraging this feature.
3. Don’t Overly Promote – While Facebook likes you to share your business they don’t like it if every single post is about your business.
3. Limit Your Posting – ​ The current feeling is that you should limit your Facebook posts to once a day and you will reach more people. This blog from Buffer goes into detail on how many times you should post to Facebook.
4. Trending Topics – If you can related your post to a trending topic,  Facebook will show it to a higher reach of people as it is seen as relevant.
5. Schedule Posts Directly on Facebook – Facebooks doesn’t mind if you schedule your posts but it prefers if you use the scheduling software directly from the their platform and not a third party. I have been experimenting with this, normally I use Buffer to schedule posts but I have noticed my posts gain a lot more attention when I schedule direct through Facebook.
6. Limit Outbound Links – Facebook likes to keep everything within Facebook and will share your post more if you limit your outbound links. At the beginning of the year I was told we need to pop our website URLs on all promotional posts but now I am reading Facebook does not like this. So I would limit this practise to once a month or so.
7. Share or Create Content that Encourages Interaction – Facebook love posts that bring out emotions and cause reaction in some form or another. (This bridesmaid post below has achieved the most amount of reach for my cake business Facebook page in recent months – feel free to share on your page too). 

For more marketing tips read 3 Steps to get you started marketing your cakes on Facebook.

I would love to hear how you are finding Facebook at the moment, feel free to leave a comment in box below.

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Pia Cato

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