Last weekend I got the opportunity to go to the Cake and Bake Show in London as a guest of Mums Bake Cakes.

My review the cake and bake show

I was so excited as I had never been to a cake exhibition before! Yep, that is right! I have been in the world of cakes for the past 8 years and I have never visited a show solely for our industry.  It is not that I never wanted to,  it was that I always seemed to be creating cakes when the shows were on! So this year I made sure I cleared my diary and said no to any bookings that came my way. I was determined to go. And I am so glad I did.


If you have never been to the Cake and Bake Show it is like stepping into a world of pink sprinkles and edible glitter. It is pure cake heaven. Although mostly aimed at women, I did see a few nice young chaps there as well.


I was a guest of the fabulous Mums Bake Cakes a business that specialises in delivering home baked gifts nationwide. Founders, Paula and Richard set up their online portal back in May and the business has gone from strength to strength. It is really championing the small business cake maker. In essence it is a great way to help promote your cake business to a wider audience without the hassle.  For more information on Mums Bake Cakes checkout the live Facebook broadcast that myself and Richard did on the Friday.

Pia from Make Money With Cakes and Richard from Mums Bake Cakes

So back to the show. It was brilliant. There was so much to do and see. You could easily spend a whole day there either with friends or by yourself. I couldn’t go away empty handed and purchased some new non edible gold metallic dust from Claire Bowman Cake Lace.  I love their cake lace mats and I have been look for very intense gold dust for ages. So I snapped it up. As well as some delicious Oak Smoked dipping oil from Drury and Alldis of Thornwood. Yes they have non cakey items for sale there as well.


I met lots of lovely established and start up cake makers, as well as people I had spoken to online. The Cake and Bake Show is a great place to network!!

Cake and bake show cakes

I could write and write about my time there but to sum it up here are the highlights and my top reasons for visiting the Show next year…..or the one in Manchester next month.  

The London Cake and Bake Show 2016 Highlights

  1. You get to see, and even, meet your favourite celebrity chefs
  2. There are so many great stands to buy fabulous new products to help your business. (My favourite stands were of course Mums Bake Cakes, Cake Craft World, Rare and Racy, Claire Bowman Cake Lace, Lobster Homeware and Cakeframe.)
  3. Fabulous for networking and meeting up with people you have connected with online.
  4. You get to see the latest cake trends
  5. The competition area – either competing or just viewing. The cakes were amazing and I was simple blow away.
  6. A super enjoyable day out. (If you prefer a quieter day go on the Friday or later on in the day from 2:30pm on the Saturday and Sunday)

    Amazing Cake

What did you make of the London Cake and Bake Show? Share your thoughts and tips for those who haven’t been before below 🙂

Pia Cato

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