Month: July 2016

Where Are My Customers!

Books and coffee cup

Have you ever sat there and thought, “where are my customers?”, well you’re not alone. I remember being in that exact same situation when I first started my cake business, The Vanilla Pod Bakery, almost 7 years ago, and one thing that I recall the most is the feeling of pure frustration. (Ahhh!) All I wanted to do was create delicious cakes […] Read more…

Taking A Leap Of Faith

The other day I took a leap of faith, I had my hair cut, and cut short for me.  For the past 10 years I have had long flowing almost waist length locks. It became my identity, I was the short girl with very long hair, people complimented me on my hair, I felt confident […] Read more…

Pricing Advice For Women Cake Designers

Pricing Advice

Pricing cakes isn’t just about numbers. That may sound strange but when you’re pricing a product that you personally make, so much more comes into play than just the cold hard figures.  Creating a cake is an emotional experience. Normally one of love, joy and excitement, yet we all know that resentment, anger and tears […] Read more…

7 Super Pricing Tips for Professional Cake Designers

7 Super Pricing Tips For Professional Cake Designers

Welcome to the second pricing blog post in this little series. This blog is all about seven super top tips that you can action right away to help you price your cakes.  (In no particular order)   •  High end price points vs low end price points……vs somewhere in the middle Decide which pricing bracket […] Read more…

The Biggest Pricing Mistakes Cake Entrepreneurs Make

The Biggest Pricing Mistakes

This month we will be talking about pricing, the bane of many cake entrepreneurs lives.  Over 3 blog posts I aim to help you improve your pricing strategy, by offering you top pricing tips and advice.  Let’s start with the three biggest pricing mistakes cake entrepreneurs make when starting out on their business journey and […] Read more…

Pricing Your Cakes for Friends and Family

Pricing: What do you do when it comes to pricing your bespoke handmade cakes for friends and family? I started thinking about this question the other day when I had to do exactly that.  I know pricing in the cake community is a big challenge and when these requests come in it can be even harder! I had […] Read more…

Showcase: Sweet Dee’s Bakery

Sweet Dee's Bakery

I simply had to share this cake from one of my past clients, Dee of Sweet Dee’s Bakery in Cheltenham. Dee approached me back in May 2015 and we worked with each over for 6 months.  Dee has the talent but was unsure about how to go about turning it into a viable business. During […] Read more…

What’s Stopping You?

You have been told countless times that you create the most amazing cakes.  Your friends, family and anyone who has ever tasted your cakes, are always saying you should start your own cake business. But something is holding you back. Your mind is whirling with all the reasons why you shouldn’t go into business. Fear, lack of knowledge, self doubt, not enough time, […] Read more…